
Since 2017, Asara Global delivers procurement, consulting, and business process outsourcing engineered to perform in the world's most demanding environments — so your organization can move faster, operate leaner, and reach further.
Asara Global began in 2017 with a clear conviction: organizations operating in difficult markets deserve a partner who can match their ambition with execution. We started in business consultancy — helping entrepreneurs and institutions build capacity and grow — and quickly learned that real impact also depends on the unglamorous fundamentals: getting the right goods to the right place at the right time, and running the back-office operations that keep organizations moving.
So we grew into them. We added procurement and supply, launched The Hub co-working space and the Choob.af marketplace, and in 2021 incorporated in Maryland as Asara Global LLC, extending our reach into the United States and adding Business Process Outsourcing (BPO) Services to the mix. Today, three divisions operate under one standard of excellence — and a single promise to put the client at the center of everything we do.
Our dual-headquarters structure in Maryland, USA, and Kabul, Afghanistan, allows us to maintain strict international compliance standards while leveraging deep local networks and intelligence.

Measurable results driving sustainable change across regions.
A timeline of our growth, expansion, and commitment to delivering excellence globally.
Asara Global was established with a focus on delivering innovative, impact-driven, and solutions-oriented consultancy services in Afghanistan.
Successfully launched TheHub.af and Choob.af to support entrepreneurship, innovation, and local commerce in Afghanistan.
Expanded operations to include complex supply chain management, procurement, logistics coordination, and operational support services across Afghanistan and international markets.
Established the company's headquarters in Maryland to better serve clients in the United States and globally, with official business registration completed in 2023.
Expanded service offerings through the launch of Business Process Outsourcing (BPO) Services solutions, supporting organizations with scalable operational, administrative, and customer support services.
Dedicated professionals driving our mission forward with decades of combined experience in international operations and strategic growth.

Founder

Vice President - Operation and Growth

Country Director, Afghanistan
Chief Operation Officer
Procurement and Supply Lead
Guiding our strategic vision with decades of specialized expertise in international policy, development, and system reform.

Strategic Advisor, Federal Contracting & Global Operations

Strategic Advisor, Education Systems & Policy
Hear from the organizations and leaders we've partnered with to drive sustainable impact.
We are proud to collaborate with an esteemed network of international organizations, government entities, and global enterprises.










