Category:Management Consulting
Date:December 2017 - January 2018
Tags:Mentoring and Training

Provision of Mentorship for Women Businesses in Nangarhar

Project Description

DAI/WIE selected 25 women-owned businesses to participate as exhibitors in Nangarhar regional trade fairs. Asara was responsible for trade fair orientating, conducting a preliminary assessment, and providing in-person mentorship for the selected businesses. The businesses had limited or no-experience for participating in a trade fair and we were responsible to prepare them for taking the advantage of participating in the trade fair, establishing the network and increasing their sales.

Project Activities

Asara conducted an assessment on each of the beneficiary businesses at the start of the program where the needs of each business were identified. Asara provided mentorship support and boot-camp facility for preparing 25 women-owned SMEs to participate in a domestic exhibition. The businesses were mentored on organizational and operational development while another team of consultants was preparing the business to be ready for participating in the regional exhibitions.

Project Results

The businesses got surprising agreements with new customers while they had great sales during the exhibition too. Below is a summary of the results achieved after the program:

  • Product/Service development
  • Administration and operation development
  • Expanding the network of clients and suppliers
  • Great sales