|Date:||January 2018 - February 2018|
|Tags:||Mentoring and Training|
DAI/WIE selected 30 women-owned businesses to participate as exhibitors in Kabul regional trade fairs. Asara was responsible for trade fair orientating, conducting a preliminary assessment, and providing in-person mentorship for the selected businesses. The businesses had limited or no-experience for participating in a trade fair and we were responsible to prepare them for taking the advantage of participating in the trade fair, establishing the network and increasing their sales.
Asara conducted an assessment on each of the beneficiary businesses at the start of the program where the needs of each business were identified. Asara provided mentorship support and boot-camp facility for preparing 30 women-owned SMEs to participate in a domestic exhibition. The businesses were mentored on organizational and operational development while another team of consultants was preparing the business to be ready for participating in the regional exhibitions.
The businesses got surprising agreements with new customers while they had great sales during the exhibition too. Below is a summary of the results achieved after the program: